Privacy Policy Commitment

Your privacy is central to our data handling approach. This policy explains how we protect, use, and store your personal information while ensuring compliance with Australian privacy regulations.

Information We Collect

We collect information required to deliver analytics and answers to your campaign requests, always with respect for your privacy.

  • Your name and contact details, such as email and phone number, provided via inquiry or contact forms.
  • Business details relevant for tailored assessments, including campaign objectives or project outlines you submit.
  • Website usage data such as browser type, device information, and engagement metrics captured through accepted cookies.
  • Communication records to ensure service quality or respond to questions about our analytics services.

How We Use Your Data

Personal data is processed strictly for relevant analytics and to improve your experience with our service.

  • To respond to your inquiries and provide the requested service or market insights support.
  • To send updates regarding your requests or share key information related to our analytics practice.
  • To perform analysis on aggregated, anonymized data for service enhancement.
  • To ensure ongoing security, compliance, and quality across all aspects of our organisation.

Legal Basis for Processing

We only process information on lawful grounds in accordance with privacy law and your explicit consent.

Collection and processing are based on providing requested services, and retaining data for ongoing analytics support, in line with regulatory requirements.

How We Share

Data is shared minimalistically—only as needed for essential service delivery or regulatory compliance.

  • Service partners with strict privacy and security obligations, only when collaboration is needed to fulfil your request.
  • Public authorities where legally required for compliance or lawful investigation purposes.
  • Third parties in the event of a business transfer under confidentiality agreements, to ensure continued protection of your data.

Data Security

We safeguard all data using contemporary security protocols, routine reviews, and strict access controls. Your privacy and confidentiality remain paramount throughout any engagement with us. Incidents are handled according to relevant jurisdiction guidelines, ensuring your information’s integrity at every stage.

Your Rights

Australian privacy law grants you clear rights about your data.

  • Request access to, or correction of, the personal data we hold about you.
  • Withdraw consent at any time, affecting future processing only, subject to legal or contractual limits.
  • Object to certain uses, such as direct marketing or analytics not essential to service provision.
  • Request erasure of your data under the conditions provided by law.

Cookies and Tracking

We use cookies to ensure our website functions clearly and to analyse aggregate usage data. More information is available in our cookie policy.

Read Cookie Policy Read Cookie Policy

Contact Us

If you have privacy-related questions or requests, please reach out directly using the details below. We respond promptly to all concerns.

Email Support: content@lyraquexil.com

Phone Contact: +61839343665

Office Address: 570 Bourke Street, Level 17 & 24, Melbourne, VIC 3000 Australia

Policy Updates Notice

We update this notice in line with regulatory changes or business developments. Please refer to the effective date to stay informed.

Last Updated: October 20, 2025